The Workshop is growing its marketing team with the addition of two new positions for Karen Driscoll and Diana Polvere, who join as VP of marketing services and VP of market intelligence, respectively.

Driscoll will oversee the development and execution of marketing plans and programs for Sesame Street and The Electric Company, as well as leading the team responsible for consumer and trade marketing programs, and shaping and driving campaign ideas. She has nine years of marketing experience at Nickelodeon under her belt, and has recently come off a consultancy contract at Worldwide Biggies.

Polvere, who used to be part of American Express’ global marketplace group, will provide insight to Sesame producers and businesses about audiences, markets, customers and competitors, as well as leading a team in various forms of research.