Woo hoo! The Simpsons score first-ever simultaneous global QSR promo rollout
Proving that you don't need a special occasion to throw a party, the ever-inventive promo team at Twentieth Century Fox Licensing & Merchandising has been busily hatching a global QSR stunt with Burger King featuring The Simpsons as the property heads into its 20th year in 2009. While the two companies have been partnering intermittently for the past 16 years, the Hang Out with The Simpsons! promo, which launched in early November, marks two firsts - it rolled out across 58 territories simultaneously and wasn't tied to a tentpole event.
November 25, 2008
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