It looks like her more 10 years of licensing experience will serve Melanie Beer well in her new role as head of licensing and content development for HarperCollins Children’s Books UK.
As of December 1, Beer will be put her skills to good use by exploiting merch, film and TV rights for the publisher’s properties to go beyond the book, reporting to rights director Lucy Vanderbilt and children’s MD Mario Santos, as HarperCollins aims to attract IP owners to build entertainment properties from the ground up.
Prior to joining the publisher, Beer held positions at BBC Worldwide, Warner Bros. and Jetix, most recently serving as global merchandising and licensing director at ITV in London.
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