Toys ‘R’ Us is taking an extra step to help gift-givers in deciding on the best and safest purchases for children on their shopping lists this Christmas.

According to Safe Kids Worldwide, a child injury prevention organization, US emergency rooms treat approximately 217,000 toy-related injuries, so both TRU and the org have partnered to develop a Safe Holiday Toy Shopping and Play Tips list. The microsite (www.toysrus.com/safety) houses information from gift selection, proper assembly, maintenance and supervision. Sales associates in bricks-and-mortar stores will also offer toy selection advice, as well as through TRU’s new Gift Finder on its e-commerce site.

The microsite will focus on educating parents, caregivers, friends and other family members from now to the end of December, and through the rest of the year.