LazyTown extends publishing deal in Mexico, Central America

Iceland's LazyTown has extended its publishing deal with Santillana in Mexico.

November 7, 2008

Iceland’s LazyTown has extended its publishing deal with Santillana in Mexico.

The publisher now has the license to produce a range of LazyTown-inspired books for distribution in Mexico, Central America, South America, the Dominican Republic, Cuba and Puerto Rico.

The books will be sold by all the largest mass-market retailers in the regions, including Walmart, Chedraui, Liverpool, Costco and Sam’s Club.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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