Mega Brands signs multi-year deal with Nick

Mega Brands and Nickelodeon & Viacom Consumer Products have extended their global licensing partnership to develop construction toys based on Nick Jr. preschool series The Wonder Pets! and Ni Hao, Kai-lan.

November 6, 2008

Mega Brands and Nickelodeon & Viacom Consumer Products have extended their global licensing partnership to develop construction toys based on Nick Jr. preschool series The Wonder Pets! and Ni Hao, Kai-lan.

Mega Brands will develop construction playsets based on characters and environments from the Nick properties. The newly licensed product offerings will make their retail debut worldwide in fall 2009.

Terms of the deal, including its length, were not released.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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