Gift and collectible brand Precious Moments and Brooks Fitch Apparel Group, a children’s apparel company, have signed a partnership to develop a full line of infant and toddler apparel.
The deal, brokered by United Media, will allow Brooks Fitch Apparel Group to create infant and toddler apparel, including layettes, sleep n’ play, sleepwear, dresses, sportswear and playwear.
Products will hit US retail February 2009 at mid-tier and mass stores.
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