LazyTown inks publishing deals in Eastern Europe

Iceland-based LazyTown has inked a number of publishing deals in several Eastern European countries.

October 28, 2008

Iceland-based LazyTown has inked a number of publishing deals in several Eastern European countries.

Media Service Zawada is in the process of developing magazines, books and DVDs for Poland, Romania and Hungary and the end product will mirror magazines published in the UK and Germany. Media Service Zawada will also publish LazyTown books in Poland and Romania.

Additionally, LazyTown forged two book deals with Media and Commerce Marketing Consulting that include publishing rights in Hungary for activity books, coloring books, cook books and magazines.

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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