Blogs key influencer on purchasing decisions

While you're not catching a lot of preschoolers trolling the blogosphere, there's evidence to suggest that parents are active and San Francisco, California-based BuzzLogic has released a new study that reveals blogs are exerting more influence on consumption choices.

By Gary Rusak

October 28, 2008

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Blogs key influencer on purchasing decisions

While you're not catching a lot of preschoolers trolling the blogosphere, there's evidence to suggest that parents are active and San Francisco, California-based BuzzLogic has released a new study that reveals blogs are exerting more influence on consumption choices.

READ THE FULL STORY

About The Author

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