Girls from the ages two to 14 are spending more time on entertainment-related activities than in 2007, according to Girl Power: Understanding This Important Consumer Segment, the most recent report from Port Washington, New York-based The NPD Group.
The new report also says that more than half of the girls surveyed spend more time using consumer electronics devices and playing PC games and video games.
Preschoolers are highly engaged with toys, including plush/stuffed toys, dolls, fashion role-play, puzzles and educational toys.
For pre-teen girls, playing with traditional toys is still the activity of choice, although tweens are migrating to computer and video games, especially online virtual worlds.
More information from the study can be found at www.npd.com
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