Animal Planet kids line bulking up

W ith 16 feet of retail real estate at Toys 'R' Us to play with and a logo revamp underway, the Joester Loria Group is gearing up to significantly expand the kids part of its Animal Planet licensing program. CEO Debra Joester sees plenty of potential in the kids consumer products space, pointing to the fact that the Animal Planet brand currently derives 70% of its revenue from the kids market, largely because the channel's youth viewership sits in the millions.
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October 1, 2008

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