TRU ramps up mass-market play with new ‘R’ superstores
IT's no secret that US-based toy retailer Toys 'R' Us really started feeling the heat from mass-market giants Walmart and Target in Christmas 2003. Both decided to make toy sales a priority and triggered price wars from which original 'category killer' TRU has emerged somewhat weakened. But thanks to its new retail concept, the 'R' superstore, which combines a full TRU and a Babies 'R' Us juvenile store under one giant roof, it seems the toy giant has found a new way to stand its ground.
October 1, 2008
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