Old hand new kid on the block?
High on Disney Channel's extreme success with tween girls (Hannah Montana and High School Musical, anyone?), the mothercorp has decided to make a play for the US boys audience by rebranding its currently low-rating Toon Disney platform as Disney XD. And taking a page from Disney Channel's playbook, the new 24-hour, ad-supported boys channel is aiming to set itself apart from the pack with original live-action fare.
September 1, 2008
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