One-liners: Noteworthy news nuggets

• Imperial Toy and MGA Entertainment have inked a multi-year extension of their licensing agreement for the Little Tikes Bubbles and Summer Adventure line from Imperial. The mass-market line will continue to be available at major retailers throughout the US and Canada.

• Hasbro's Easy-Bake Oven celebrates its 45th birthday with a nationwide search across the US to find the next 'Baker of the Year.' The Easy Bake 2009 'Baker of the Year' contest takes place at Walt Disney World in Orlando, Florida in May.

• Playhouse Disney UK attracted more than five million viewers per quarter since January 2008. The net's audience share has soared by 40% year-on-year in the UK market.