Disney targeting US boys with Disney XD, makes no decision on Jetix

Treading into established Cartoon Network territory, Disney is re-branding Toon Disney in the US as Disney XD, and is aiming to cater to the boys six to 14 demo with a mix of live-action and animated programming.

By Gary Rusak

August 7, 2008

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

Unlock this article plus our full content archive on kidscreen.com
Stay up to date with the latest news in the global kids entertainment industry
Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

// Author Page

About Contact Us Meet the Team Diversity Mission FAQ Terms of Use

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Disney targeting US boys with Disney XD, makes no decision on Jetix

Treading into established Cartoon Network territory, Disney is re-branding Toon Disney in the US as Disney XD, and is aiming to cater to the boys six to 14 demo with a mix of live-action and animated programming.

READ THE FULL STORY

About The Author

Search

Menu

Brand Menu