Immersive evolution alive and well at E3

There's no denying that the entry of the Nintendo Wii has almost single-handedly galvanized video game publishers to incorporate active play in their titles. (And the influence of the revolutionary platform's success has even inspired toy companies to embrace the motion-control trend of late.) But the market supply of Wii games is increasingly dense, putting pressure on software players of all shapes and sizes to find ways to differentiate their Wii offerings with unique approaches to the peripheral controller. And they're also on the lookout for new tech trends that could make the experience gamers have with their products even more immersive.