How one indie is cutting through the clutter

The minds behind CBeebies' The Lingo Show are launching a series of innovative language-based apps, relying on a novel concept and rollout schedule, a strong narrative and a lot of outreach to parents to help overcome the huge hurdle of discoverability in The App Store.
February 5, 2015
About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.

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