London-based licensing agency CPLG has appointed Stefan Kleine-Erfkamp as head of business development.
Kleine-Erfkamp comes into the newly created position from his role as chairman at Swiss-based marketing company Sports & Licensing where he spearheaded the introduction of the Fanshirt project into the German football market. Fanshirt allows up to 5,000 fans to have their names printed on their fave team’s jerseys.
In his new role, Kleine-Erfkamp will work on extending partnerships to the agency’s brands through more territories and sports.
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