NPD finds out apparel is where mom-spending is at

A new report from consumer tracking firm The NPD Group takes a good hard look at just how moms spend their discretionary dollars and finds that apparel is their spending category of choice. According to Kids' Share of Wallet, released in late May, kids clothes corner 23% of total mom spending, followed by toys (13%) and leisure activities (13%).
By
June 1, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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