Former Disney and Nelvana Enterprises consumer products exec Peter Maule has joined sports and live-event entertainment company Nitro Circus as its new global head of licensing.

In his new remit, he is tasked with developing the L.A.-based company’s licensing, retail and consumer products business as it expands into new ventures.

Maule will focus on developing strategic licensing and retail partnerships worldwide, across all platforms. Key product categories for Nitro Circus include home entertainment, video games/apps/mobile, toys, apparel and publishing.

With more than two decades of experience in the licensing and retail sector, Maule has held senior executive positions at Disney, Hallmark Cards, Corus Entertainment and World Wrestling Entertainment (WWE).

At WWE, he served as global VP of consumer products, where he negotiated deals for home entertainment, video games and hardline categories.  Maule also oversaw WWE’s distribution channels, working with retail giants Walmart, Toys ‘R’ Us and Target.

Nitro Circus creates live events and original content for the thrill-seeking youth demo.  Its live shows have sold more than two million tickets worldwide and its TV series, Nitro Circus, has aired in more than 60 countries.