Pawtucket, Rhode Island-based Hasbro has tapped Mike Riley as its new VP of entertainment marketing.
In his new role, the former VP of strategic marketing for Bandai America will be based in L.A., where he’s charged with sourcing out entertainment vehicles beyond film for the toyco’s portfolio, along with maximizing content distribution.
Riley brings more than 20 years of industry experience to Hasbro, having shaped Bandai’s corporate branding and marketing, as well as managing similar strategies for the film, television and consumer products division of Sony Pictures Entertainment.
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