Marvel expands franchises with four new series and CP programs
With Wolverine and The X-Men and Iron Man: Armored Adventures sold to Nicktoons and two more animated series (Super Hero Squad and Hulk: Gamma Corps) in the pipe for Q1 2009, Marvel Entertainment is working with a new strategy for hitting kids with TV fare between feature film releases. 'It's a media vehicle that can not only bring kids into the fold earlier, but that can also help us generate awareness for some of the properties that sit outside the Spider-Man franchise,' says Paul Gitter, the company's North American president of consumer products.
May 1, 2008
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