Playmates tackles fear of the dark and forges a new nighttime category
WE all know intuitively that kids are afraid of the dark, but according to the US Census Bureau and Parenting.com, this common childhood phobia affects 21 million three- to eight-year-olds in the US. And it was with this figure in mind that Costa Mesa, California-based Playmates turned its R&D efforts towards pioneering a new nighttime toy category.
May 1, 2008
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