‘Active play’ zeitgeist strong at Toy Fair
Judging from the sheer mass of motion-control tech applications at Toy Fair this year, it's clear that the hot-selling Nintendo Wii console is inspiring a new category of toys, part of a trend that Anita Frazier is calling 'active play.' Though the toy and video game industry analyst from The NPD Group has seen application of the Wii's motion-controlled movements in the market for the last couple of years, she says 'the success of the Wii over the last 15 months has accelerated that curve...for mass adoption.'
April 1, 2008
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