FAB/Starpoint pallet strategy opens up new retail opps
Variety product pallets are really hard for retailers to resist. They take up less shelf space, their products cross-promote themselves, and they create in-store excitement. With all these ticks in the 'pro' column, it's easy to see why companies like FAB/Starpoint are adopting a new retail strategy that folds in multiple categories
April 1, 2008
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