Disney merges consumer products and interactive

Disney has combined two of its core business divisions - consumer products and interactive - into a single Disney Consumer Products and Interactive Media (DCPI) arm in an effort to better meet changing consumer preferences in a technology-driven marketplace.
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June 30, 2015
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About The Author
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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