Nick Germany rejigs primetime strategy
After building up recognition since re-entering the market two years ago, Nickelodeon Germany has launched a new primetime family slot that airs nightly between 8:15 p.m. and 10:15 p.m. According to MTVN Germany VP Oliver Schlabitzki, counter-programming is driving his strategy to tap the nation's growing co-viewing audience.
February 21, 2008
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