With consumer VR emerging, time for best practices

There's no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents' respect and kids' love? Dubit's David Kleeman takes a research-driven approach to chartering unknown VR territory.

By David Kleeman

July 23, 2015

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TAGS:

Mattel, Oculus, Oculus Rift, virtual reality, VR

About The Author

Analyst/strategist/writer/speaker David Kleeman travels the world as SVP of Global Trends for kids research consultancy/digital studio @Dubit. Home is an aisle seat near the front. Follow: @davidkleeman.

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With consumer VR emerging, time for best practices

There's no question that virtual reality will be enormously attractive to young people. What should we consider now, so that future franchises will win parents' respect and kids' love? Dubit's David Kleeman takes a research-driven approach to chartering unknown VR territory.

READ THE FULL STORY

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