American Girl taps Tongal to promote new doll

Creative crowdsourcing platform Tongal has launched its second collaboration with Mattel: a storytelling strategy designed to introduce a new 1950s-inspired American Girl doll.

By Wendy Goldman Getzler

August 13, 2015

TAGS:

American Girl, girls' properties, marketing, Mattel, Tongal, tweens, user-generated content

About The Author

// Author Page

About Subscribe Contact Us Diversity Mission FAQ Terms of Use

™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2026

Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc.

View our privacy policy

Search

Menu

Brand Menu