American Girl taps Tongal to promote new doll

Creative crowdsourcing platform Tongal has launched its second collaboration with Mattel: a storytelling strategy designed to introduce a new 1950s-inspired American Girl doll.

By Wendy Goldman Getzler

August 13, 2015

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TAGS:

American Girl, girls' properties, marketing, Mattel, Tongal, tweens, user-generated content

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