eebee’s adventures migrates from VOD to retail

While it's taking a decidedly non-Baby Einstein approach to entertaining the pre-verbal set, New York City-based Every Baby Company is headed down the merchandising path paved by the former. The company's VOD series eebee's adventures is gaining traction with US parents and is following up a fall toy launch at FAO Schwartz with expanded licensing plans.
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January 21, 2008

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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