Nickelodeon has promoted two of its creative executives—John Paul Geurts and Russ Spina—to senior positions within its US operation.

Geurts, a 20-year Nick vet and most recently VP and creative director, has been upped to SVP of Nickelodeon experience design. In his new remit, the Orlando, Florida-based Geurts takes the lead on all Nickelodeon creative for the global development of attractions, resorts, live entertainment and quality-control systems. He will also work with other business units towards creating immersive licensing content, world class attractions and enhanced retail experiences.

Also moving up the ranks is Russ Spina, who is now SVP of Nickelodeon character art, illustration and media product design. Spina joined Nick in 1998 as a character illustrator and has held numerous creative posts with the company over the years. In his new role, he will spearhead concept, design and production of all character art and illustration pertaining to marketing and licensing Nick’s catalog of characters, and translating them into authentic products, experiences and marketing material.

Both Geurts and Spina will continue to report to David Chustz, SVP of creative strategy, Nickelodeon consumer products and experience design.