London-based Entertainment Rights has brought Adam Selly on-board to fill the newly created position of head of sales.

Reporting to director of international sales Chloe van den Berg, Selly will be responsible for generating and maximizing revenue across ER’s television and home entertainment businesses, including Classic Media, exploiting opportunities within existing markets and identifying new revenue streams in emerging markets, excluding Canada and Japan. He will also be the point man for further developing existing third-party relationships with both producers and rights owners and forging new ones.

Prior to joining ER, Selly headed up his own animation company, Dynamite Entertainment and also spent six years overseeing sales, licensing and merchandising for Asia Pacific at Hit Entertainment.