New Macy’s Marketing Group Hunts for Promo Partners

Retail marketing offers some of the best opportunities to put properties in the spotlight, so kids entertainment types would do well to read on. Famed US retailer Macy's has decided to capitalize on its nationwide reach, throwing out its regional event and promo approach in favor of creating a new national Parade and Entertainment Group. Headquartered in New York, the division has been charged with forging more entertainment partnerships and growing the company's event business beyond its iconic Thanksgiving Day Parade and 4th of July Fireworks celebration.
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November 1, 2007

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