GNkids sees moolah in mid-tail marketing online

Established online ad firm Gorilla Nation is betting that there's advertising life beyond the top 50 kids sites for marketers looking to expand their internet reach. The agency's new GNkids division launched last month with the goal of becoming a vertical market aggregator of mid-tail web properties. In other words, the L.A.-based company is repping immersive ad opportunities on sites that host traffic of between one million and 15 million unique visitors per month.
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November 1, 2007

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