Everything Old is New Again

Sometimes you have to look at the past in order to build a strategy for the future, and a new French partnership is testing that theory vis à vis web and mobile content. Marathon Media and Gallic broadcaster TF1 have cooked up a co-production deal to engage in some intensive off-tube development, with each company putting in a substantial investment in both funding and manpower.
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November 1, 2007

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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