- Why 2015 was not the year of the tech IPO (TechCrunch)
- Walmart marketing chief steps down, former Target marketing guru hired to consult (The Wall Street Journal)
- How the original R2-D2 helped shape an emerging cultural attitude toward robots (The Atlantic)
- JC Penney’s new marketing stunt involves Santa, VR and a push for younger shoppers (Advertising Age)

Kidscreened
- Why 2015 was not the year of the tech IPO (TechCrunch)
- Walmart marketing chief steps down, former Target marketing guru hired to consult (The Wall Street Journal)
- How the original R2-D2 helped shape an emerging cultural attitude toward robots (The Atlantic)
- JC Penney's new marketing stunt involves Santa, VR and a push for younger shoppers (Advertising Age)
December 14, 2015