The Parent Company is born

Online retailer eToys Direct and BabyUniverse have completed their merger. eToys Direct common stock holders now own approximately two-thirds of the new company, with BabyUniverse shareholders owning approximately one-third.

October 15, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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The Parent Company is born

Online retailer eToys Direct and BabyUniverse have completed their merger. eToys Direct common stock holders now own approximately two-thirds of the new company, with BabyUniverse shareholders owning approximately one-third.

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