New Macy’s division looking for entertainment promo partners

To capitalize on the rep of its internationally renowned Thanksgiving Day Parade, US retail biggie Macy's has created the Macy's Parade & Entertainment Group. The new marketing division is charged with securing partnerships with entertainment types and properties of all stripes for new local and national events in the works.

October 1, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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New Macy’s division looking for entertainment promo partners

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