The modern mallrat – Tweens and teens keep mall culture alive

Living in the shadows of big-box retailers and online shopping, malls have been written off by the majority of consumer products execs as a dying product distribution and brand marketing channel. But while they may not be attracting the suburban moms and dads that once flocked to their sheltered halls, there is one important demo that still appears to be loving mall life.
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October 1, 2007

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