Disney and KB Home build partnership
Disney Consumer Products chief Andy Mooney has long-vowed that the company's current sales only covered the tip of the iceberg and expansion possibilities for its IP were almost limitless. Well, DCP's most recent deal with one of the US's largest homebuilders KB Home Studios is taking the licensor into more uncharted territory. The pair has struck a deal through which the L.A.-based residential developer will offer Disney Home products to its new home buyers.
September 27, 2007
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