Revamped Discovery Kids brand finds home in the boys aisle
Discovery's Robert Marick explains how an expanded roster of licensees - including Mattel - will mark the first wave of products for the refreshed DK brand.
Patrick Callan is a senior writer at Kidscreen. He reports on the licensing and consumer products side of the global children's entertainment industry via daily news coverage and in-depth features. Contact Patrick at pcallan@brunico.com.
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