Entara’s pockets now chock-full
UK-based Entara better check its coats before dropping them off for dry cleaning. There just may be a stray kitten that's hitched a ride in one of the pockets. The global IP company has acquired UK and Eire licensing rights to the Puppy in My Pocket and Kitty in My Pocket toy brands, and is planning on rolling out a comprehensive merch program covering all major categories (excluding toys and confectionery) in the coming months.
September 24, 2007
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