Pocoyo lands online foothold in the US
Granada Ventures has just cut a deal with US etailer Ty's Toy Box to create an online merch boutique for growing preschool property Pocoyo. Starting November, Pocoyo product will be available on www.tystoybox.com, and Granada is also tapping into Ty's connections with other online portals, such as amazon.com, to further the precocious preschooler's retail reach.
September 20, 2007
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