K’nex gets into preschool play with Sesame Street
Both Lego and Mega Brands have been courting preschoolers for the past few years with chunky construction toys built for little hands, and now Hatfield, Pennsylvania-based toyco K'nex is aiming to take the two to five set beyond bricks and blocks and introduce them to its unique interlocking sets for the first time with the help of Sesame Workshop.
September 18, 2007
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