Mattel to roll out toys for Amberwood’s round robot series

Toronto's Amberwood Entertainment has inked a master toy deal with Mattel for a line of toys and related SKUs based on RollBots, a CGI action-adventure show it's cooking up for Canada's YTV.

September 4, 2007

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Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Mattel to roll out toys for Amberwood’s round robot series

Toronto's Amberwood Entertainment has inked a master toy deal with Mattel for a line of toys and related SKUs based on RollBots, a CGI action-adventure show it's cooking up for Canada's YTV.

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