Kids publishers pack value into pioneering e-book programs
AS the children's book industry looks for new growth opportunities in the digital media realm, it's recently cribbed a page from the dynamic world of online kid communities to bring stories to life. Two major kids publishing houses, Disney and Scholastic, are launching digital book programs that marry cartoons, audio, games and old-fashioned reading in one immersive experience.
September 1, 2007
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