Universal Pictures International Entertainment and Studio Canal have inked a deal to market and distribute home entertainment titles throughout France. Starting in January 2008, the venture combines the sales, marketing and distribution know-how of both companies to strengthen their position in the US$2-billion French home entertainment market.
The new company dubbed Universal Studio Canal Video GIE will become the leading distributor of home entertainment goods in France. The firms have also agreed to extend a pre-existing agreement with regard to the sales, marketing and distribution of Studio Canal DVD which covers various international territories, following a long-standing partnership set up in 2003.
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