HIT Entertainment is bolstering its UK licensing arm with the appointment of Jo Adamson to the post of licensing manager, hard goods. Adamson joins HIT from Amscan International, where she spent almost three years as licensing and product development manager, working with Disney, Warner Bros., Nickelodeon, Mattel and HIT Entertainment properties.
Adamson will be based in HIT’s London office, reporting to director of licensing, hard goods Laura Clarke.
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