Toys ‘R’ Us updates Times Square locale

Many a national consumer marketing campaign in the toy biz has kicked off at the prime Times Square location of Toys 'R' Us. And just before it heads into fall launch season, the outlet is being upgraded to include several new merch areas, including a children's apparel department.

August 10, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Toys ‘R’ Us updates Times Square locale

Many a national consumer marketing campaign in the toy biz has kicked off at the prime Times Square location of Toys 'R' Us. And just before it heads into fall launch season, the outlet is being upgraded to include several new merch areas, including a children's apparel department.

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