Orchard Books dabbles in Rainbow Magic

HIT Entertainment is hoping that Orchard Books can conjure up a little enchantment, having named the UK firm as its publishing licensee for new girls' property Rainbow Magic. The five-year deal gives Orchard Books English-language rights for the UK and Commonwealth territories.

August 10, 2007

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Orchard Books dabbles in Rainbow Magic

HIT Entertainment is hoping that Orchard Books can conjure up a little enchantment, having named the UK firm as its publishing licensee for new girls' property Rainbow Magic. The five-year deal gives Orchard Books English-language rights for the UK and Commonwealth territories.

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